Somesh Gupta
Programmatic Advertising Specialist with 5+ years of experience in digital advertising, campaign execution, optimization, troubleshooting and performance marketing.
Google Marketing Platform experience
End-to-end familiarity with the programmatic stack — from campaign build in DV360 through to measurement and reporting in CM360.
DV360
Campaign setup, targeting, creatives, pacing and delivery
CM360
Tracking, tagging and cross-channel campaign management
Measurement & Attribution
Floodlight, conversion tracking and attribution reporting
Campaign Performance
Analysis across CTR, CPM, CPC, CPA, reach and viewability
- Campaign configuration & setup
- Delivery troubleshooting
- Audience targeting
- Creative serving
- Floodlight implementation
- Conversion tracking
- Attribution reporting
- Reporting & dashboards
- Performance analysis
Professional experience
Five years across programmatic operations, in-house digital marketing management, and hands-on advertising training.
Product Specialist — Google Display & Video 360 (DV360)
SEP 2024 — PRESENT- End-to-end campaign setup, execution, optimization and troubleshooting for advertisers on Google Marketing Platform
- Diagnosed and resolved issues across targeting, creatives, pacing, billing, reporting, tracking and attribution
- Consultative support and optimization guidance for advertisers and Account Managers
- Collaborated with DV360, CM360 and Measurement & Attribution (M&A360) teams on technical investigations
- Supported Floodlight, conversion tracking, attribution reporting and creative serving troubleshooting
- Analyzed performance using CTR, CPM, CPC, CPA, reach, frequency, viewability and conversions
- Managed multiple advertiser accounts with a focus on SLA adherence and stakeholder communication
- Contributed to process improvements and knowledge-sharing initiatives
Digital Marketing Manager
MAY 2023 — MAY 2024- Managed end-to-end digital marketing campaigns from planning through optimization and reporting
- Implemented and validated tracking with Google Tag Manager, GA4 and Meta Pixel
- Collaborated with web development and design teams on landing pages, CRO and creative assets
- Monitored conversion funnels and recommended improvements to increase lead generation
- Defined campaign goals and KPIs with stakeholders and reported optimization recommendations
Training Specialist
OCT 2018 — MAY 2022- Delivered 50+ digital marketing training batches for students, professionals and entrepreneurs
- Conducted 40+ workshops across colleges and institutions covering Google Ads, Meta Ads, SEO and programmatic fundamentals
- Managed lead generation and sales campaigns for clients using Google Ads and Meta Ads
- Managed and optimized Amazon Advertising campaigns, including Sponsored Products and Sponsored Brands
- Consulted with businesses and SMEs on digital marketing strategy aligned to growth goals
Skills
Programmatic / AdTech
Digital Advertising
Marketing
AI & Productivity
Performance marketing that focuses on business results
I help businesses use Google Ads, Meta Ads and digital marketing strategy to generate leads, improve campaign performance, and build a measurable online acquisition system.
Google Ads
Build and optimize campaigns designed to generate relevant traffic, leads and conversions.
Meta Ads
Reach the right audiences on Facebook and Instagram with structured, measurable campaigns.
Digital Marketing
Develop practical digital marketing strategies focused on visibility, lead generation and business growth.
What I bring to your campaigns
Hands-on advertising experience
Experience across Google Ads, Meta Ads, Amazon Advertising and digital marketing campaigns.
Campaign optimization
Experience monitoring campaign performance and identifying optimization opportunities.
Tracking & measurement
Experience with Google Tag Manager, GA4 and Meta Pixel.
Performance focused
Experience working with metrics, conversion tracking, campaign performance and lead generation.
Practical approach
Experience training students, professionals, entrepreneurs and businesses on practical execution.
One-to-one consultation
Personalized recommendations based on your business goals and advertising requirements.
How I can help your business
Understand
Understand your business, target audience and marketing objectives.
Audit
Review existing campaigns, tracking and performance.
Optimize
Identify opportunities to improve targeting, campaign structure and performance.
Measure
Track important metrics and provide actionable recommendations.
Credibility
- 5+ years in digital advertising
- Current DV360 professional
- Google Ads experience
- Meta Ads experience
- Amazon Advertising experience
- 50+ training batches delivered
- 40+ workshops conducted
- Campaign tracking & analytics experience
Looking for a DV360 / Programmatic Advertising professional?
Full experience details, tools and certifications are in my resume — or connect directly on LinkedIn.
Looking to improve your Google or Meta Ads?
Tell me about your business and your advertising goals. I'll review your requirements and suggest the next steps.